The founder of this family business, Shinemon (Shinpachi) was born in 1704 (Houei 1st) at Kayumi village, Matsuzaka, in the Ise country-side (present Mie prefecture). He was the sixth boy of Tarobei Sugimoto. When he was 14 years old, in 1717, he accompanied priest Ryouzui of the Kyosei-temple, a sub-temple of the Nishi Honganji Temple, to Kyoto for schooling. And through the Junshoji Temple, also a Nishi Honganji sub-temple, he went to serve as a trainee at the Kimono merchant shop Naraya Kanbei. Soon he advanced to become a purchase clerk with the merchant Naraya Yasubei, the relative of Kanbei. Then he was entrusted with the position of head of Naraya Yasubei’s branch shop, at Kisai, in Musashi country (present Saitama Prefecture).

Finally, when he was granted permission to open an independent shop, he founded his own Kimono merchant under the style of “Naraya” in the neighborhood of Karasuma Shijo-sagaru on the August 5, 1743. The Sugimoto family has been celebrating this foundation day as setting up their own business (Yadoba-iri).

The founder often peddled his wares in Shimofusa (present northern area of Chiba prefecture) and Hitachi (present Ibaragi prefecture) districts, where he increased the number of customers, and created a base of confirmed sales. His successor Shinemon established the first branch in the Kanto district at Sahara, Shimofusa. The third in line, Shinzaemon Hideakira, founded the Sakura branch in Shimofusa and established sales in the Kanto area. He also set out marketing guidelines and traditional home regulations of Naraya for the future development of the business.

Every August 5, a number of special items, house heirlooms (Yadoba-iri goods) are displayed. These include a wooden tablet with the motto and regulations which is hung on the wall, a short guard sword for peddler’s travels, five items of the ancestor’s clothes worn while peddling wares on the Tokaido Road to Edo, a pannier with notebooks and ancient documents, an ole rattle awarded in return for making a new rattle from the Asama shrine that houses the family’s ancestors’ Guardian Deity in Iinan gun, Ise no kuni (present Mie prefecture), as well as a tea cup received from Emperor Ninkou.

Edo-era (1603-1868)
1704The founder of this family business, Shinemon (Shinpachi) was born in 1704 (Houei 1st) at Kayumi village, Matsuzaka, in the Ise country-side (present Mie prefecture).
1717Shinemon the first started working as an apprentice for Kanbei of “Naraya,” a kimono business merchant.
August 5, 1743Shinemon founded a kimono business under the style of “Naraya.”
Shinemon the second opened Edo branch in Sawara of Shimousa province (present northern Chiba prefecture.)
Shinemon the third stabilized its sales in Kanto area.
1864Its main building was burnt down for the Great Genji fire.
Meiji-era (1868-1912)
1870Its main building was rebuilt.
Heisei (1989- )
February 20, 1990The residence was designated as Tangible Cultural Asset by Kyoto City.
February, 1992The Naraya Memorial Sugimoto Residence Preservation Society was founded as an Incorporated Foundation.
June 29, 2010 The residence was designated as a National Important Cultural Property.
February 7, 2011The garden was designated as a National Site of Scenic Beauty.
July, 2011The Naraya Memorial Sugimoto Residence Preservation Society was registered as a Public Interest Incorporated Foundation.